Path to Product Market Fit Framework

1. Problem Discovery: Identify and/or validate the problem you’re solving for. Build a deep understanding of your target customers’ motivations and needs.

2. Creating your ICP: A detailed description of your ideal customer (who would benefit most from your product or service).

3. Qualifying your customer: Evaluate and assess potential prospects to determine their suitability and likelihood of becoming a paying customer.

4. Storytelling and Positioning: Learn to explain your product in a concise and understandable way that appeals to your target audience.

4. Discovery Prep: Validating of your product concepts through user research and interviews.

5. Introductions to Design Partners : Introductions to prospects who fit your ideal customer profile (ICP). Design partners will provide a nuanced perspective and helpful insights on user experience and feature development as they have most likely experienced the pain point themselves.

6. Concept Testing and Validation: Validate your product to ensure there is demand before taking it to market.