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Overview:
HockeyStack is a marketing tech company focused on attribution, tracking customers' ad impressions, conversions, spend and churn to optimize marketing strategies and drive growth.
The platform collects all data about customer interactions through a web analytics script, a set of integrations to revenue-related business systems (CRM, ads, marketing automation, email, etc.), and data partners.Any non-technical person in a B2B company can use HockeyStack’s reporting interface to answer complex questions like:
- What marketing channel had the best unit economics this quarter?
- Which segment of companies do we have the highest account penetration in?
- What makes a customer buy our software faster?
- Who are the highest intent companies who have not yet booked a demo with us?